Hype DevStart a project

Hype Dev / Free creative tool

Your app.
Its next ad.

Find the hook. Plan the shots. Make something worth watching.

15 seconds ↗

A script, a shot list and video prompts.
Ready to make your own.

Vertical video · Reels · Shorts · TikTok
01

The brief

One product. One clear reason to try it.

Choose a direction

Free to plan. No account required.
Your brief stays in this browser until you choose to enquire.

02

Your ad plan

Order Fit example
The opening hook

Eating out, without the guesswork.

Order Fit · 15-second concept · 9:16

010–3s

Film one recognizable friction in a task relevant to People who eat out and track their calories. Add the hook in the editor. Choose a real problem that Order Fit addresses.

“Eating out, without the guesswork.”

Video prompt

A person at a restaurant table considers several different plated meal options; keep menus and signage out of frame. Vertical 9:16 composition, natural lighting, realistic everyday setting, generous empty space for captions added later. Generic b-roll only. No app interface, fake UI, logos, brand marks, readable text, or generated captions. Keep any device screen turned away or blank.

023–10s

Introduce Order Fit with an actual screen recording of the feature that addresses the opening problem. Add the supplied benefit “Find restaurant meals that fit your calorie target” in the editor.

“Meet Order Fit. For People who eat out and track their calories: Find restaurant meals that fit your calorie target.”

Video prompt

Close-up of hands selecting one plated meal from the restaurant table; focus on the food and the everyday decision. Vertical 9:16 composition, natural lighting, realistic everyday setting, generous empty space for captions added later. Generic b-roll only. No app interface, fake UI, logos, brand marks, readable text, or generated captions. Keep any device screen turned away or blank.

0310–15s

Finish on the real app feature or its authentic result. Add Order Fit and “Explore Order Fit.” in the editor.

“Explore Order Fit.”

Video prompt

A person enjoying their selected meal in a relaxed restaurant setting; neutral everyday reaction, no health or body-result imagery. Vertical 9:16 composition, natural lighting, realistic everyday setting, generous empty space for captions added later. Generic b-roll only. No app interface, fake UI, logos, brand marks, readable text, or generated captions. Keep any device screen turned away or blank.

Before you make it
  • Use actual app screen recordings for every interface shot; capture a clean demo with private information removed.
  • Add captions, app name, CTA, and approved branding in your editor. Keep text readable inside vertical safe areas.
  • Verify the supplied benefit before publishing: “Find restaurant meals that fit your calorie target”. Remove any claim the actual app cannot demonstrate.
  • Review every prompt before generation. Generate generic b-roll only; composite real app footage separately.
  • Make the opening friction specific and truthful, and show how the recorded feature addresses it.
  • Edit for a 15-second, 9:16 draft. Read the voiceover aloud and shorten it or use benefit captions if the supplied copy does not fit.
  • Test this creative concept with your audience; do not promise ad performance or invent metrics, reviews, users, or testimonials.
Take the whole plan with you.

Ready to make the footage?

Use the prompts for supporting clips in Higgsfield. Combine them with real recordings of your app.

Open Higgsfield ↗

Affiliate link: Hype Dev may earn a commission if you purchase through this link. Higgsfield is a separate service; generation may require a paid plan or credits.

A little help getting it made

Want a custom launch kit?

Work with Hype Dev on your ad concepts, scripts, shot lists and production prompts. Tell us about the app; we’ll agree the deliverables and quote before work begins.

Discuss my launch ↗

Start with your real product.

The planner turns your brief into editable templates. Use real screen recordings for the app, generate supporting footage separately, and add captions in your editor. Review the wording before you publish.

Built around apps we run.

Try the Order Fit example, then swap in your own product. The storyboard is a starting point for production, not a finished video or a promise of ad performance.

Explore Order Fit ↗