06 Services

Product design and brand

Interface design that survives contact with a real device, an icon that reads at 60 pixels, and an App Store screenshot set that does the selling. One visual language from the icon to the last settings row.

01 ScopeApp icon through App Store screenshots.

What this covers.

Design here covers the whole visible chain: the icon somebody sees in a search result, the screenshots that decide whether they download at all, the first screen after install, and the last settings row nobody thinks about. One language across all of it, so the app reads as one thing rather than as screens made in different months.

We design against the device, not against a canvas. A layout that looks composed at full size on a monitor still has to hold up on a small phone, in one hand, in the dark, at the largest Dynamic Type setting. That check happens while the design is being made, because the alternative is discovering it after the screen has been built.

We can deliver a design system for your engineers to build against, or implement the screens ourselves — either way the design gets judged in the running app rather than approved as a picture of one.

  • App icon and brand system
  • Screen design and interaction detail
  • App Store screenshots and preview video
  • Design handoff or direct implementation
02 ExamplesFrom the apps we build and run

Where this has already been done.

Icons drawn for the size they are actually seen at

An app icon is judged at roughly 60 pixels, in a list, next to competitors, on somebody's crowded home screen. Every icon in this portfolio was checked at that size while it was being drawn, rather than approved at full resolution in a design file where everything looks confident.

Bite AI, an interface built around one action

The entire product is a single gesture: photograph the meal. So the camera takes the center of the app and the log, the daily totals and the macro breakdown all sit one layer behind it. The design's job is to make that obvious in the first ten seconds and then get out of the way.

Bite AI

Order Fit, a map you can make a decision from

Restaurants near you, with meals that fit a calorie target. The design problem is density: enough information to choose, few enough options to decide, legible while somebody is standing outside the place with the group waiting.

Order Fit

App Store screenshot sets and preview video

The screenshot set is the highest-traffic design work an app has — far more people see it than ever open the app. We build the full set with the caption that goes on each frame, plus a preview video where motion explains something a still cannot.

03 ProcessStart to ship

How we run it.

  1. 01

    Start at the store.

    The icon and the first two screenshots come first, because for most people that is the entire product until they decide to download it.

  2. 02

    Design the spine, not every screen.

    Type scale, spacing, colour and the components that repeat. Individual screens fall out of a system far faster than they get drawn one at a time.

  3. 03

    Check it on a device.

    Small phone, one hand, dark room, large Dynamic Type. Anything that fails there is a design problem to solve now, not an engineering problem to argue about later.

  4. 04

    Build it, or hand it over.

    We implement the design in the app ourselves, or deliver a system your engineers build against — and stay available while they do.

04 QuestionsAnswered before you ask

The things buyers actually ask.

Can you design without building?
Yes. The icon, the design system and the screen set can be delivered for another team to implement. We will still ask to see it running on a device before we call it finished, because that is where design decisions are actually settled.
Do you do brand work beyond the app?
The parts that touch the product: icon, name treatment, colour, type, the App Store presence, and a product site when the app needs somewhere to point at. Not a full corporate identity programme.
Our app works but looks dated. Where would you start?
The icon and the screenshots, then the first screen after install. That order fixes the numbers first — how many people download, and how many are still there a minute later — before touching the screens only existing users ever see.

Tell us what you are building.

A paragraph about the app, the feature or the thing that is stuck is enough, plus roughly when you need it and the budget range you are working with. One piece of this on its own is fine, and so is the whole thing. Our team reads every message and answers, usually within one business day.