05 Services
Keyword and metadata work in App Store Connect, Apple Search Ads run against a real break-even cost per install rather than a vanity budget, and cohort analytics that tell you whether the last release helped or hurt.
Downloads come from two places: people who search the App Store and people who see an ad. We work on both and we start with the free one, because paid installs pointed at a listing that does not convert is money set on fire.
App Store optimization is metadata work with a feedback loop: the title, the subtitle, the keyword field, the icon and the screenshots, checked against what people actually search for and what your page converts at today. The screenshots are part of the keyword work, not separate from it — most people decide on the first two frames, in the search results, before they have read a word of the description.
Apple Search Ads then runs against a break-even cost per install worked back from what a user is worth to you, rather than a budget somebody picked in a meeting. And all of it reports into cohorts, so the question of whether the last release helped or hurt has an answer instead of an opinion.
Calorie tracking is one of the most contested corners of the App Store, and Bite AI's listing has been worked and reworked in App Store Connect since November 2024. It holds 4.6 stars from 1,595 ratings worldwide — the rating is the part you have to earn before any of the rest of this matters, because it sits under every impression.
Bite AIOrder Fit is the newer app, live since January 2026, and the one where paid acquisition is run to a break-even cost per install rather than to a monthly budget. A campaign that cannot clear that number gets turned off instead of explained.
Order FitEvery app here has a screenshot set built for where it is actually seen: the first two frames carry the promise, the rest support it, and the captions are written to be read at thumbnail size. Preview videos where motion explains something a still image cannot.
Installs are the least useful number on the page. We report retention and conversion by install week and by app version, so a release can be judged on whether it kept people rather than on how it felt to ship.
What the icon, title, subtitle and first two screenshots promise, and whether that is what the app actually does when it opens.
Research, then a rewrite of the title, subtitle and keyword field in App Store Connect, shipped with the next release and recorded so the change can be read later.
Screenshots and the first screen after install, because paid and organic traffic land in the same funnel and a weak page taxes both.
Apple Search Ads campaigns built against a cost per install you can afford, judged on what they return rather than on what they spend.
Retention and trial-to-paid by install week and by release, so the next decision is made on evidence rather than on the last thing anybody noticed.
A paragraph about the app, the feature or the thing that is stuck is enough, plus roughly when you need it and the budget range you are working with. One piece of this on its own is fine, and so is the whole thing. Our team reads every message and answers, usually within one business day.